One of the most common reasons people begin asking questions about an organization is not because of what the organization says, but because of what they experience.

According to SHIFFT’s public website, the organization describes itself as:

“A movement to realign Canada with Kingdom truth—reviving hearts, homes, and communities under God’s unchanging ways.”

Its vision is summarized by the statements:

“Live Aligned, Live Free, Live Kingdom”

and

“Rooted in truth. Fueled by faith. Moving in freedom.”

The organization further describes itself as a Kingdom-centered community operating through six areas of influence:

• Spiritual
• Health
• Information
• Financial
• Freedom
• Truth

Each mountain is presented as part of a unified Kingdom mission focused on alignment, healing, provision, freedom, and truth.

On paper, these are powerful ideals. The question being asked by former leaders, members and observers is not whether these values are good.

The question is whether the experiences reported by individuals directly involved with SHIFFT reflect those values in practice.

The Difference Between Vision and Experience

Every organization has a vision.

A vision describes what an organization hopes to become and how it wishes to be perceived.

However, people do not experience an organization’s vision statement.

• They experience its culture.
• They experience its leadership.
• They experience its communication.
• They experience its accountability systems.
• They experience how concerns are handled.
• They experience how decisions are made.

Over time, many individuals associated with SHIFFT have reported experiences that they believe do not fully align with the organization’s publicly stated values.

These reports vary from person to person, but several recurring themes have emerged.

Questions About Truth

The Truth Mountain states that its purpose is:

“Hold Heaven’s vision to reveal and release the Word of the Lord with Purity and Precision.”

This raises important questions.

• How is truth evaluated?
• How are disagreements handled?
• What processes exist when members have concerns, questions, or differing perspectives?

Can individuals openly challenge decisions or ask difficult questions without fear of relational consequences?

A commitment to truth requires more than speaking truth. It also requires a willingness to examine concerns honestly and transparently.

Questions About Freedom

The Freedom Mountain describes a vision where people are healed, whole, delivered, and prepared to fulfill their God-given destiny.

The natural question some people ask is:

• What does freedom look like in practice?
• Does freedom include the ability to respectfully disagree?
• Does it include the freedom to ask questions without being viewed as divisive or misaligned?

A culture that values freedom should create space for individuals to seek understanding without fear or dismissal.

Questions About Accountability

The SHIFFT website emphasizes Kingdom culture, community, hope, and freedom as the gears that keep the organization moving forward.

Many would agree these are important values.

However, healthy organizations often require additional elements as well:

• Transparency
• Accountability
• Clear communication
• Defined responsibilities
• Conflict resolution processes

When these elements are unclear or difficult to identify, questions naturally arise.

Questions should not automatically be interpreted as opposition.

In many cases, questions are an attempt to understand.

Why These Questions Matter

The purpose of raising these questions is not to attack what SHIFFT presents.

Rather, it is to examine whether the lived experiences align with the values publicly promoted by the organization.

The stronger an organization’s claims regarding truth, freedom, healing, and Kingdom culture, the more important it becomes that those values are visible not only in vision statements but also in daily practice.

Seeking Clarity

Hope Truth & Freedom exists because many individuals are seeking clarity.

Current and former PMA members, SHIFFT leaders, team members, and observers have sought greater clarity regarding SHIFFT, the M2028 Project, and related initiatives.

The goal is not to tell people what conclusions they should reach. The goal is to encourage thoughtful examination, open dialogue, and a better understanding of the difference between what is promised, what is presented, and what people have actually experienced.

When vision and experience align, trust grows.

When they do not, questions follow.

And questions deserve answers.